Splash Fest
Campaign | Brand Identity | Digital
A campaign created for the American Cancer Society (ACS) to bring awareness of the importance of sunscreen use for the prevention of skin cancer. Splash Fest is a fun, vibrant pool party hosted by ACS at three NYC pools during Skin Cancer and Melanoma Awareness month.
Poolside Pack
Included in what I designed for the campaign rollout are elements to include in a branded poolside pack. The purpose of this pack was to have an aspect of the campaign that could also be used as a fundraising opportunity for ACS. When signing up to attend the pool party, an individual will have the option to make a donation. In doing so, they’ll receive this pack with all of their poolside essentials upon arrival.
This work was produced as a student project based on a brief for Shillington School of Graphic Design.